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Tinted Moisturizer: The Search

by Moi

I’m dedicated to slathering on moisturizer with SPF every morning, rain or shine, summer or winter. I’ve been addicted to the best-selling and highly rated Olay Complete SPF 15 for at least 15 years, at $8.69 for 6 oz. a bargain, and didn’t feel any need to change. Until.

I’ve never used a foundation, or at least not since high school. And I’m not sure why I used it then. I’m faithful to concealer, and particularly YSL Touche Éclat.

But lately I’ve been feeling the need for a little more coverage: I seem to be using a lot more concealer! But I didn’t want a heavy coverage, so I decided to investigate tinted moisturizers with SPF.

First stop CVS where I checked out Olay Total Effects Tinted Moisturizer. At twice the price and half the size, I decided to keep looking. Next stop Sephora, where I explained my need, sampled a few products, then purchased a small bottle of Lancôme Bienfait Multi-Vital Teinté SPF 30 in Sand 1.7 oz  for $45 (far more than the Olay Total Effects Tinted Moisturizer ). Back again the next morning: the coverage was way too heavy, and I felt like there was a clay mask on my face. A few days later I was jetting to Savannah for a girls tip with my sisters, sisters-in-law and The Queen Mum. Not so surprisingly, I ended up in a conversation with one sister about tinted moisturizers with SPF, and her search for the one. And she had a conversation with another sister about, you guessed it: tinted moisturizers with SPF. And this led to a post-weekend Facebook conversation with all the recommendations in writing.

All of this led me back again to Sephora and then to CVS to test the tinted moisturizers they had recommended:

  • sister M: Laura Mercier tinted moisturizer with SPF 20 at Sephora. $42 for 1.5 oz, 10 shades. They have samples. So I first tried M’s color, bisque: too light. Next Sand: too dark. Then Nude: didn’t provide any coverage. At all. Next!
  • sister S: Cover Girl Tinted Moisturizer with SPF 15. Not at CVS. Not at Walgreens. Not at Duane Read. Not at Sephora or anywhere else I could find in NYC. Target hadn’t yet opened in NYC. Sister S recommends Ulta, but they aren’t in NYC yet either. I found it online at drugstore.com for $6.59 for 1.35 oz. Good price, well-known brand.

But I wanted immediate gratification at a low price. I don’t have any problem ordering online, in fact I prefer it. But for cosmetics I’d like to sample the product before I buy it online, where it becomes a hassle to return it. And I’m willing to spend on my face, but without samples, I’m not willing to spend the big $$$ and end up throwing it away. As happens too often.

So what’s a girl to do? I ended up buying a bottle of Cover Girl Clean Liquid MakeUp in Beige, 1 oz for $6.99. I pour a blob of my Olay Moisturizer in my palm and add a drip of Cover Girl Clean, mix together and spread.

It actually works great: light coverage at a low price. I’ve been thinking of pre-mixing the combo in a little squeeze bottle, but so far I haven’t been quite motivated enough to do it.

Am I still looking for a tinted moisturizer with SPF? Yes! But until I find one, this works fine. When my new bottle of Olay runs out, I’ll probably search again. Drugstores. Department Stores. On-line. Cosmetics Stores. The Search continues…

Any tinted moisturizers with SPF that you’d like to recommend?

Moi Tip: I use the tinted moisturizer on my face, but not on my neck and chest. I don’t like the coverage there, and don’t need the mess on my clothing. So I’ll continue to be faithful to my Olay Complete for my neck and chest.

8 comments

1 Queen Mum { 08.25.10 at 5:16 am }

I’ve been using Cover Girl (‘new’ bottle-Clean) forever and today’s price at local Walgreens is $6.99 with 2nd bottle, half price.

2 Sue { 08.25.10 at 6:45 am }

Aveeno just came out with a new tinted moisturizer as well. Available at Walgreens, CVS, Target. Aveeno Positively Radiant Tinted Moisturizer. SPF30!!! I saw it on the shelves in several locations. Around $14=$15 for 2.5 ounces.

3 Lady Lotus { 08.25.10 at 8:19 am }

I’m allergic to SPF on my face. Did you run across any tinted moisturzes without it? I think the CG product would be too thick without the additional moisturizer, and I’m too lazy to do that. FYI – I loved the Lancome one until my lips started to swell …

4 Moi { 08.25.10 at 8:53 am }

Lady Lotus:
I was only looking for tinted moisturizers with SPF, and didn’t find any without. You may have to mix your own…but I did find a Laura Mercier Tinted Moisturizer with SPF for sensitive skin: it’s oil free. I wonder if that would help?

5 Moi { 08.25.10 at 9:09 am }

Sue:
I ran to Duane Reade and CVS, but no Aveeno tinted moisturizer …yet. Everyone thinks products come to NYC first, but in fact our stores tend to be very small, so getting shelf space for new products takes time (hence the delay in finding Moi pretzel M&Ms in NYC). But I’ll be checking! I love Aveeno Positively Radiant facial cleanser, so that’s a good sign. And a great price.

6 Toma { 08.25.10 at 11:49 am }

Have you tried the mineral makeup? Some of them have an SPF naturally in the minerals. Check out Sephora’s. I know Bare Essentials has it. But the mineral makeup is very light and doesn’t feel heavy and like clay sitting on your face. I have sensitive oily skin, so anything that I put on my face breaks it out (yes still a pimple face at 44). Mineral make up doesn’t.

7 The Antiques Diva { 08.26.10 at 12:35 am }

I agree with Toma Tyler about the Mineral Make up – my neice wears it and loves it.

I always mix my foundation and moisurizer in the summer for a lighter look, however for hygenic reasons I would not recommend pre-mixing them. I’d do it on a day by day basis.

Though I’ve been wearing (and very pleased with) Armani Foundation I’ve been using Oil of Olay with self tanner every summer for year now and also like it – the self tanner is so light it’s incredibly natural.

Cheers,
T

8 Moi { 09.07.10 at 6:18 pm }

check out this tweet:
@wmag Our beauty guru, Jane Larkworthy, discovers a lighter than light tinted moisturizer that looks natural AND conceals. http://bit.ly/bKOqkw

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