more & more

more & more Antiques is the kind of store you’ll pass several times before going in. It’s on a good corner (78th and Amsterdam) but the storefront windows look, well, busy! And they are: on this March day the three windows framing the entry are cluttered with dishes, dangling Easter eggs, chocolate foil and papier-mâché bunnies, gilded mirrors, lamps, secretaries, silverware, glass fruit, paintings…and more.  It’s all too, too!

Get over the clutter, open the door, and go in. You won’t regret it.

more & more is one of those stores whose owners started with an idea…I’m guessing antiques…and added a little bit of alot of other things to attract buyers and increase sales (and profits). I haven’t talked to the owner…or maybe I have and didn’t know it…but on Moi many visits, I’ve talked to a variety of sales staff who are helpful, pleasant and eager to sell. And I’ve been eager to buy!

First, the store specializes in antiques. I’ve been particularly drawn to the chandeliers, ranging from over the top Italian crystal and glass for thousands, to simpler pieces for “only” hundreds. But you have to look UP to see the chandeliers: the store has very high ceilings, and the chandeliers are neck-craners, you practically have to point your nose to the ceiling to actually see the many many offerings. When I’ve asked for prices, it usually involves getting a very tall ladder and a ruler to try and read the tiny print on the tag, and has often resulted in a phone call when the tag is either too far away to read or illegible. It’s worth it: gorgeous chandeliers, varied price range, and I’ve been repeatedly advised: prices are negotiable!

Like the windows and the ceiling, the rest of the store has every tabletop, shelf, wall space (and most of the floor space) filled with

• antiques: paintings, dolls, dishware, mirrors, lamps, desks, books, stools, shelves, vases
• gifts: napkins, pens, jewelry, baby socks, scarves, napkin rings, soaps, note cards, twizzlers
• pêle-mêle: chocolates, dog treats, wrapping paper

It’s a giftaholics delight!

Holidays are celebrated with style at more & more. During Christmas, the shop carries lots of glitzy ornaments, sparkly Christmas trees, shiny wreaths, gilded angels and more…and some of these were still on display in March!

the details: