Do You Belly?
I stopped with little sis Mary for a quick polish change last week at Arbre, and we both ended up joining Belly: a business loyalty reward card that works for multiple businesses!
Yes, you read that right: Belly doesn’t just work for our Arbe visits, it adds points if I visit NYC Bagel and Deli. Or Elly’s Pancake House. Or over 600 businesses in Chicago alone, with more joining everyday.
Founded and based in Chicago, Belly is growing quickly as businesses sign-up to take advantage of customers’ desire to be rewarded while not being inconvenienced. Targeted mainly at small and medium-sized businesses, Belly offers a customer retention program for small businesses whose customers may not sign up for a loyalty program for their store only: I won’t go to Arbre again, while the manicure was fine it’s not in my neighborhood: we simply had a few hours to fill before an appointment. But I joined up because I do regularly go to other businesses who use Belly. Starbucks I’m at almost daily: I’m happy to let my drink stars accrue toward a free drink. But Dog-a-holics I only visit a couple times a year. I can Belly at Dog-a-holics. Genius!
When we signed up, I used the in-store iPad and entered my email address, and received a plastic card for my wallet or keychain. But then I downloaded the free iPhone app: no more card to carry, I just bring up my barcode and rake in the points. With hundreds of locations already in Chicago, Belly is expanding rapidly, and I can find dozens of new locations in SoFlo, NYC, Texas, Arizona and even Nebraska!
And with all the points I’m raking in, I can get free cupcakes… and a whole bunch of other stuff like haircuts and comic books.
Loyalty cards have gone digital! Who knew?






















2 comments
Can I have your free cupcake since we don’t have Belly in CoMo??
um, no. But if you come to Chi I’ll take you to lots of places where you can buy me a cupcake. Or a donut place! I’ve heard donuts are the new cupcake…
Leave a Comment